Today sweetgreen is seven years, three months and 18 days old. We have 27 restaurants in four cities. We have over 1000 team members. We have a west coast expansion underway.
We have momentum.
We are proud to announce an additional financing round of $18.5M led by Steve Case’s Revolution Growth. This is the second round of funding we have raised from Revolution, a firm that invests in companies and entrepreneurs that they believe can change the world. Their support and mentorship will provide the fuel for meaningful long-term investments in our brand – and, together, we will create value by investing in our values.
As sweetgreen grows from a regional to national lifestyle brand, we will continue to differentiate ourselves with unmatched dedication to innovation and social responsibility. We will continue to spread the sweetlife, bringing passion and purpose to everything we do.
This capital raise is an opportunity to devote increased attention and resources to four core areas of our business: our sustainable supply chain, our philanthropic organization sweetgreen in schools, technological innovations focused on elevating the customer experience, and our team and company culture.
1. Seasonal menu and supply chain
The words “seasonal" and “fast-food” are rarely used together, but at sweetgreen, we believe that the two don’t have to be mutually exclusive – it just takes a commitment to standing behind our food ethos and working harder. This means working with farmers that share the same values. This means investing in both people and in supply chain systems. This means understanding that our customers appreciate the transparency of food regardless of the occasion.
We, along with our partners, have challenged ourselves to redefine and disrupt traditional fast food by bringing our customers closer to where real food comes from.
2. sweetgreen in schools
In 2010, we launched sweetgreen in schools. The mission was simple: to teach kids about the importance of healthy eating while making it fun. The program, originally run by an intern at one restaurant with a small group of 4th graders, has grown to reach over 3000 students across 14 different locations. More than an experimental passion project, sweetgreen in schools is a top priority of the company – and the three of us personally – and we are excited to be able to introduce it to each of our communities.
3. Technology and innovation
Staying ahead of the technology curve is a perpetual and maniacal focus at sweetgreen. We strive to integrate the digital and physical worlds, to elevate the customer experience and to make seasonal eating more convenient and accessible.
In 2013, we launched our mobile payment and rewards app, which now accounts for up to 25% of transactions company-wide. This year, we are piloting a new, mobile-optimized online ordering system that provides a frictionless ordering and pickup experience.
All of this is just the beginning.
4. People and culture
Our people and culture are our greatest assets and the driving force behind our success and momentum. Our culture is vibrant, authentic, value-driven and something that cannot be imitated. As we continue to bring sweetgreen to new communities throughout the country, we plan on doubling down on our investment in our team. At the end of the day, it is our people who will determine our speed of growth and success as a brand.
If you’re reading this as a team member, thank you for helping us get to where we are today. One of Steve Case’s favorite quotes is “vision without execution is hallucination.” We can’t make this vision a reality without you. Together, we can change the way people eat. Together, we can change the way people live. Together, we can have a positive impact on the world.
If you are not yet a part of sweetgreen’s team but share our excitement, we invite you to drop us a line at careers@sweetgreen.com and join us on this adventure. We are constantly looking for new recruits who share our passion for purpose. As founders, every day we feel the same enthusiasm we felt over seven years ago, and nothing is more gratifying than finding others who believe in our mission.
To our loyal friends and guests: thank you for believing in and standing behind us over the years. Thank you for keeping it real and sharing your thoughts. As always, we encourage you to tweet us @sweetgreen or send us a note at vip@sweetgreen.com with anything that’s on your mind.
Best,
Nathaniel, Nicolas, Jonathan